Privacy Policy
Our Commitment to Privacy
The Policy is designed to
assist you in understanding how we collect, use, and safeguard
the personal information you provide to us and to assist you
in making informed decisions when using our site and our products
and services. This statement will be continuously assessed
against new technologies, business practices, and our customers'
needs.
What Information Do We Collect?
When you visit our Web
site you may provide us with two types of information:
personal information you knowingly choose to disclose that
is collected on an individual basis and Web site use information
collected on an aggregate basis as you and others browse our
Web site.
1. Personal Information You
Choose to Provide
If you choose to purchase products
or services from us or our partners, you may need to give
personal information and authorization to obtain information
from various credit services. For example, you may need
to provide the following information:
- Name
- Mailing address
- Email address
- Credit card number
- Home and business phone number
- Other personal information
(i.e. mother's maiden name)
Email Information
In addition to providing the
foregoing information to our partners, if you choose to
correspond further with us through email, we may retain
the content of your email messages together with your email
address and our responses. We provide the same protections
for these electronic communications that we employ in the
maintenance of information received by mail.
2. Web Site Use Information
Similar to other commercial Web
sites, our Web site may utilize a standard technology called
"cookies" (see explanation below, "What Are
Cookies?") and Web server logs to collect information
about how our Web site is used. Information gathered through
cookies and Web server logs may include the date and time
of visits, the pages viewed, time spent at our Web site,
and the Web sites visited just before and just after our
Web site. This information is collected on an aggregate
basis. None of this information is associated with you as
an individual.
How Do We Use the Information That
You Provide to Us?
Occasionally, we may use the
information we collect to notify you about important
changes to our Web site, new services, and special offers
we think you will find valuable.
What Are Cookies?
Cookies are a feature of Web browser
software that allow Web servers to recognize the computer
used to access a Web site. Cookies are small pieces of data
that are stored by a user’s Web browser on the user’s
hard drive. Cookies can remember what information a user accesses
on one Web page to simplify subsequent interactions with that
Web site by the same user or to use the information to streamline
the user’s transactions on related Web pages. This makes
it easier for a user to move from Web page to Web page and
to complete commercial transactions over the Internet. Cookies
should make your online experience easier and more personalized.
How Do We Use Information We Collect
from Cookies?
We may use Web site browser
software tools such as cookies and Web server logs to gather
information about our Web site users’ browsing activities,
in order to constantly improve our Web site and better serve
our customers. This information assists us to design and arrange
our Web pages in the most user-friendly manner and to continually
improve our Web site to better meet the needs of our customers
and prospective customers.
Cookies help us collect important
business and technical statistics. The information in the
cookies lets us trace the paths followed by users to our Web
site as they move from one page to another. Web server logs
allow us to count how many people visit our Web site and evaluate
our Web site’s visitor capacity. We do not use these
technologies to capture your individual email address or any
personally identifying information about you although they
do permit us to send focused online banner advertisements
or other such responses to you.
Sharing Information with Affiliates
From time to time you may
notice offers from outside companies advertised on our Web
site. We take measures to select product or service providers
that are responsible and afford privacy protections to their
customers. However, we cannot make any representations about
the practices and policies of these companies.
Sharing Information with Strategic
Partners
We may enter into strategic
marketing alliances or partnerships with third parties who
may be given access to personal information including your
name, address, telephone number and email for the purpose
of providing you information regarding products and services
that we think will be of interest to you. In connection with
strategic marketing alliances or partnerships, we will retain
all ownership rights to the information, and we will not share
information regarding your social security number or other
personal financial data.
Notice of New Services and Changes
Occasionally, we may also
use the information we collect to notify you about
important changes to our Web site, new services and special
offers we think you will find valuable. You will be given
the opportunity to notify us of your desire not to receive
these offers by clicking on an URL when you receive such an
offer or by sending us an email request at webmaster@dfrichard.com
Do We Disclose Information to Outside
Parties?
We may provide aggregate
information about our users, web site traffic patterns and
related Web site information to our affiliates or reputable
third parties, but this information will not include personally
identifying data, except as otherwise provided in this Privacy
Policy.
What About Legally Compelled
Disclosure of Information?
We may disclose information when
legally compelled to do so, in other words, when we, in good
faith, believe that the law requires it or for the protection
of our legal rights.
What About Other Web Sites Linked
to Our Web Site?
We are not responsible for
the practices employed by Web sites linked to or from our
Web site nor the information or content contained therein.
Often links to other Web sites are provided solely as pointers
to information on topics that may be useful to the users of
our Web site.
Please remember that when you use
a link to go from our Web site to another Web site, our Privacy
Policy is no longer in effect. Your browsing and interaction
on any other Web site, including Web sites which have a link
on our Web site, is subject to that Web site’s own rules
and policies. Please read over those rules and policies before
proceeding.
Your Consent
By using our Web site
you consent to our collection and use of your personal information
as described in this Privacy Policy.